Membership
Marketing
member insights
Thoughts opinions and ideas about membership marketing.
Creating an Association with the power to influence

What distinguishes an association that is truly leading by example, driving opinion and shaping the future from those merely working within the constraints of commonly held ‘wisdom’ in their industry? The answer is courage and humility in equal doses. It takes courage to put everything on the table and tackle…

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choosing an association CRM can be complicated

Currently many associations and member organisations are contemplating their next big digital upgrade. If you are reading this you may well be one of them. Many associations struggle with unconnected, out of date administrative systems that can no longer cope with the demands of a modern membership. A Customer Relationship Management (CRM) system,…

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Young person wondering whether to join

Increasingly many established associations are hitting a ‘wall’ when it comes to growing their membership beyond the regulars who’ve been there for years. In many cases associations have become comfortable old clubs where the members are growing old together. In short, they are no longer attractive to a market that’s…

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eraser removing a mistake

Membership marketing is never easy. With a bewildering number of options and a never-ending stream of “must have” items for the marketing mix, it’s no wonder that many industry associations struggle with this crucial part of their organisation. The problem is actually quite difficult to solve, particularly if you are…

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person standing on a directional sign

If you have ever visited a companies website only to see adverts for that company appearing on other sites you visit you have experienced remarketing in action. Most of your marketing to members and prospects is designed to encourage them to your website. Once there, you ideally want them to…

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computer mouse

In part one of this two part series we introduced the concept of PPC and how it can benefit your membership marketing Pay per click as part of a Membership marketing strategy. If you are not familiar with PPC, it may be a good idea to read that article first.…

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computer mouse

Pay Per Click advertising (PPC) can help generate a lot of web traffic quickly. But, when it’s not managed properly, it can be an expensive way to achieve very mediocre results. This article will give you an overview of PPC and how it can work as part of a membership…

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Member Benefits have become a deeply ingrained part of many associations. Those shiny bright things designed to keep the membership happy. What started out as a simple newsletter and discount on events has now morphed into a shopping list of benefits with everything from personalised credit cards to discount car…

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conference audience

Whether you’re planning an event a year or two out or it’s a last minute boost to attendance that you need, there are several techniques you can use encourage members and non-members to attend. The key to getting more ‘bums on seats’ is to know why people aren’t coming. Some…

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scrabble pieces

It’s official. Associations, particularly smaller ones with budgets of less than £3.3m a year, have a growing information gap that’s hampering their ability to recruit, engage and retain members. What many are lacking is membership metrics: accurate, trackable and measurable data that gives them a true reading on member satisfaction.…

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desktop computer and iPad

Many associations are facing a difficult decision over the next couple of years. Traditional business models are not working any more and as a result some are seeing a steady decline in membership numbers. Member expectations have changed but associations have been slow to respond. For these organisations, developing a…

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collection of wooden figures

This article focuses on how a deeper understanding of your membership and rethinking engagement strategies can help an association re-connect with its members and start to breathe new enthusiasm into a stale relationship. Members are the life-blood of an association; they are the reason it formed in the first place.…

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