Brand Development

Your brand is your most valuable asset

Your brand is the most valuable asset your organisation owns and it’s what people will judge you on before you’ve even had a chance to talk to them.

People often form their opinions of your brand in a fragmented way. They may have read about you in the media, spoken to a colleague, seen an advert or visited your website. They may have called your switchboard and experienced bad customer service or been inspired by a speaker at an event.

Everything you do and everything you say, plus what other people say about you, creates your brand. Regardless of how someone’s perceptions of you have been formed, they can be very difficult to change.

If your brand has become out of touch, out of date or is being negatively viewed, this needs to be addressed before any marketing activity can take place.

A brand update is much more than a ‘fresh coat of paint’. It’s an opportunity to get inside the heads of the people you’re trying to talk to and find out what exactly they want from you. It’s then up to you (and us) to deliver that through better-targeted products and services and a clearer more focused brand.

We can take you through the necessary steps to ‘architect’ your brand correctly. Once a strong, logical and cohesive brand is in place, we use that as the platform to launch targeted marketing and communications programs. These programs will be more effective and cheaper to run because there is a strong brand underpinning them.

We provide:

  • Strategic business and brand review
  • Market and audience analysis
  • Brand design
  • Collateral design
  • Development of messaging
  • Copywriting

Enough about us,  lets talk about you

We're good listeners and we'd be happy to discuss your member marketing issues.