Influence Building

To attract followers you need to lead

Your credibility, power and influence as an association rest on your ability to drive the debate in your industry.

Different organisations want to build influence to achieve different strategic goals. Some of our clients have wanted to build political influence; some are keen to influence those responsible for setting the standards in their industry; others have built and cemented their position of strength in order to acquire smaller, rival organisations.

Building influence is cumulative; it’s the sum of many parts. Beyond the overarching strategy and policy, it comes down to your ability to become a vocal and visible player by employing a variety of communication activities.

We’ve worked with clients to build public awareness, lobby Government and mobilise members to become volunteers. We’ve developed carefully weighted messaging for campaigns on sensitive industry issues. We’ve formulated strategies and marketing plans to position our clients in new segments of their markets.

Carving out this kind of position is a long road. You need to create a powerful gravity that attracts participation and action from inside and outside the industry and places you at the centre of the ongoing debate.

We provide:

  • Strategic planning
  • Messaging and tone of voice
  • Campaign creation and implementation
  • Content marketing program development
  • Copywriting

Enough about us,  lets talk about you

We're good listeners and we'd be happy to discuss your member marketing issues.