Branding   Design   Writing


Creating a character driven brand to teach children about the importance of saving water

Girl being covered in water

Our client wanted to start children thinking about water saving from an early age, so we designed and developed a schools education micro site based around a water saving ‘superhero’ character Tapstar that we created. 

Home page
Tapster character

We worked with illustrators to create the character graphics as well as a series of educational diagrams and illustrations. We also worked with a specialist education company to create a suite of curriculum-based teacher resources for children aged 5-12, which later became the subject of a spin-off stage show.

Content page

A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.