Branding UX Design
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A stylish website for an online marketplace that specialises in high end jewellery and watches.
This was a novel concept by a company wanting to capitalise on the growing second-hand market for quality, affordable branded jewellery. The brand needed to demonstrate the quality and safety of the online buying and authentication process.
We were commissioned to develop the structure, branding and user experience for the new e-commerce website to reflect the luxury nature of the products and the security of the process.
Most importantly, the website needed to instil confidence in the process, which offered a new way for buyers and sellers of fine jewellery to connect safely by providing an intermediary platform and authentication service.