Branding UX Design
Hide the Receipt
A stylish website for an online marketplace that specialises in high end jewellery and watches.
![Woman wearing expensive earrings](https://ooda.uk/wp-content/uploads/2021/01/HTR-hero.jpg)
This was a novel concept by a company wanting to capitalise on the growing second-hand market for quality, affordable branded jewellery. The brand needed to demonstrate the quality and safety of the online buying and authentication process.
![Home page detail](https://ooda.uk/wp-content/uploads/2021/01/HTR-home-hero.jpg)
![Hide the Receipt logo](https://ooda.uk/wp-content/uploads/2021/01/HTR-logos.png)
We were commissioned to develop the structure, branding and user experience for the new e-commerce website to reflect the luxury nature of the products and the security of the process.
![Product listing page](https://ooda.uk/wp-content/uploads/2021/01/HTR-cat-2.jpg)
![Product detail page](https://ooda.uk/wp-content/uploads/2021/01/HTR-product-2.jpg)
Most importantly, the website needed to instil confidence in the process, which offered a new way for buyers and sellers of fine jewellery to connect safely by providing an intermediary platform and authentication service.
![Mobile version](https://ooda.uk/wp-content/uploads/2021/01/htr-mobile-1-516x1024.png)
![Mobile version](https://ooda.uk/wp-content/uploads/2021/01/htr-mobile-2-516x1024.png)
![Mobile version](https://ooda.uk/wp-content/uploads/2021/01/htr-mobile-3-516x1024.png)