Branding UX Design Build
Creating the UK's first online magazine with a focus on clinical pharmacy.
Rx is the only online magazine in the UK that caters specifically for clinical pharmacists. It contains inspiring, interesting and informative articles written by pharmacy practitioners, allowing them to share their expertise as well as encouraging debate and collaboration.
It was important from the outset that Rx was easy to use on mobile devices as we knew from research that the majority of users would be accessing the site that way in their various clinical settings.
The aim was to provide a stylish and modern feel as well as making navigation easy for pharmacists looking for articles within specific clinical topics. The project included planning the information architecture, design of the core brand plus design and development of the website and content management system.